From a news release
A federal government investment of $420,000 is going to the Ontario Ginseng Growers’ Association to help promote and increase the visibility and demand for Canadian ginseng in current and emerging markets.
With this investment, OGGA will develop a social media and marketing campaign that includes increasing awareness of the innovative uses for Canadian ginseng in products such as soups, teas and cosmetics.
It will also support their promotion of trade shows in key Asian markets.
Ginseng is one of Canada’s largest field grown horticultural export with export sales of over 2.63 million kilograms annually at a value exceeding $239 million (2016).
Demand for Canadian ginseng is on the rise throughout Asia, with growing interest in India and Japan in our high-quality Canadian product.
The OGGA is a non-profit organization of producers of ginseng who grow, harvest and sell the root. They represent more than 140 growers and have the largest production of North American ginseng in the world. All producers of North American ginseng in Canada are located in Ontario.