From a news release
The federal government is investing in more than $13 million for 11 projects to help strengthen, diversify and grow Canada’s grains and oilseeds exports.
Announced on July 11, the funding will help Canada’s agricultural and agri-food exporters in their efforts to diversify markets, positioning them to take full advantage of new opportunities created through the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Combined with Canada’s other free trade agreements, Canadian farmers and producers with preferential market access to an estimated 1.5 billion consumers in more than 50 countries.
This funding will help the sector to strengthen its market access and development strategies, enhance promotional efforts, and gain a deeper understanding of the growing demands for new and existing markets.
The projects are funded through the Canadian Agricultural Partnership’s AgriMarketing Program, which helps industry increase and diversify exports to international markets and seize market opportunities.
The investments support the efforts of eight of Canada’s national grains and oilseeds organizations, including:
Barley Council of Canada: Up to $210,870 to continue working towards the establishment of a market for higher protein Canadian feed barley in China.
Canola Council of Canada: Up to $4,088,786 to increase canola exports internationally, and work on behalf of the flax sector to expand market reach for flax. Activities include educating priority markets and conducting trade missions.
Canadian Malting Barley Technical Centre (CMBTC): Up to $1,448,178 to enhance Canada’s status as a supplier of premium quality barley to global malting and brewing industries, benefiting the entire Canadian malting barley value chain. Activities will include conducting research to better understand markets and giving customers technical training of their malting and brewing equipment.
Canadian Special Crops Association: Up to $2,917,275 to build demand for crops such as canary seed, sunflowers and mustard, as well as to develop market access strategies and enhance supply chain performance.
Cereals Canada Inc: Up to $894,323 to secure global markets for cereals by strengthening the Canada Brand for wheat through understanding of customers’ expectations, educating customers about Canadian wheat and exploring untapped market potential.
Prairie Oat Growers Association: Up to $450,450 to increase and diversify exports by promoting the health benefits of oats through activities such as the use of social media and trade missions to strengthen relationships with nutritional experts.
Pulse Canada: Up to $2,907,622 for activities such as marketing the nutritional content and sustainability benefits of pulses to the food manufacturing and foodservice sector in high use regions.
Soy Canada Inc: Up to $311,956 to continue the momentum of growth in the Canadian soybean sector by diversifying into new markets. Activities include creating a brochure to promote Canada’s high-quality soybeans, as well as conducting meetings and outgoing missions with key stakeholders.