From a news release
The federal government has announced an investment of $8.3 million for six projects that will help support Canada’s world-class beef industry.
According to a government news release, the investments will help producers become more competitive and provide them with the tools they need to remain sustainable and innovative.
“This investment will help grow markets, increase public trust in beef products, and harness the full power of the Canada beef brand here and around the world,” said Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, who announced the funding on Wednesday at the Calgary Stampede.
The largest portion of this investment, $5.3 million, is going towards Canada Beef to grow beef sales in important international markets, by expanding programs with retail partners and increase foreign consumer confidence in Canadian beef. This funding will help the Canadian beef sector further capitalize on the trade agreements the Government of Canada has advanced with Europe, the Asia-Pacific, and North America.
This also includes an investment of $1.7 million to the Canadian Cattlemen’s Association to offer producers new tools to build public trust in their product around the world. This funding will also help all producers take full advantage of the Verified Beef Production Plus Program.
Other investments include:
· almost $800,000 to help the Canadian Beef Breeds Council grow markets for our world-class beef genetics;
· over $250,000 to help the National Cattle Feeders Association ensure public trust in animal welfare practices on our beef operations; and
· over $230,000 to help the Canadian Aberdeen Angus Association to improve animal welfare through genetics.